Showing posts with label public relations. Show all posts
Showing posts with label public relations. Show all posts

Thursday, November 16, 2023

Confidence Man

Dr. J.W. Amey appeared in a 1918 "great men" directory.

 

Ironically, the first time the newspapers took note of Jesse Willis Amey, he was playing the role of a confidence man in a play, Black Diamond Express.

As the 29-year old Amey toured Pennsylvania and Maryland with the troupe Railroad Comedy Drama, he formulated grand plans for the rest of his life. It was 1900 and he did not intend to spend much more of the twentieth century living with his sister and brother-in-law in upstate New York.

Within a few years Amey enrolled at the New York University and Bellevue Hospital Medical College and by 1907 he was an MD ensconced in the NYU Department of Dermatology. Among his first patients, who both died, were the ringmaster of the Hippodrome Theatre and a repertory actor. The doctor always kept one foot in the theater.

Dr. Amey was living on West 45th Street and getting around town as a member of the Friars Club and the New York Athletic Club when he made the acquaintance of Nelle Burrelle, wealthy widow and president of Burrelle’s Clipping Bureau.

An Ohioan named Frank Burrelle established the Bureau in New York City in 1888. Purportedly the idea came from a conversation he overheard: two businessmen in a bar bemoaning the fact that they had no way to keep track of the newspaper stories about their companies.

Frank’s second wife, Nelle, a native of Indiana who’d led a wild life as the wife of a Pittsburgh railroad man before she divorced him and came to New York, was creative and enterprising. She expanded the Bureau with commemorative scrapbooks and pitched Burrelle’s services to writers and performers on the circuit, such as Emile Zola in 1898.

 

Nelle and Frank embraced automobiles around the turn of
the twentieth century. This article appeared in 1905.


In 1910, Frank died unexpectedly while he and Nelle were on a cruise in the Gulf of Mexico. By that time Burrelle’s had 3,000 clients and a large office in the City Hall neighborhood where all of the New York newspapers were headquartered. Nelle moved into an apartment in the Carlton Hotel on 44th Street, which she decorated with patent medicine ads, tools, and “For Sale” signs. 

On March 9, 1911, a notice of the engagement of Nelle Burrelle to Dr J. W. Amey appeared in the society pages. The Brooklyn Times-Union commented:

 

Beside having shown herself a competent business woman and having registered the biggest year’s business in the life of the firm, Mrs. Burrelle is well known in social circles and supports many charities unostentatiously. Dr. Amey is one of the most popular physicians in the city and he and Mrs. Burrelle have long been friends.  

That very night Nelle denied the engagement. Amey followed with a statement: “The story of the engagement between Mrs. Burrelle and myself, as published today, was authorized by me and issued in good faith.”

 Nelle mused to a reporter:

 

Why did Dr. Amey make such an announcement? I suppose, in his case, the wish was father to the thought. Perhaps the doctor has imagination and wished to carry me by storm. Well, we are not living in medieval times. Men don’t strap their women across their horses now and carry them away.

 

During these years, Nelle and her company were
on top of the world. 

Ten months later, Nelle fell ill at her apartment. Her death followed a 48-hour coma. Acute nephritis and uremia were listed as the causes, but the coroner received an anonymous telephone tip that hinted at murder.  

Coroner Holtzhauser did not say, “Something is rotten in the state of Denmark,” but he did make an announcement: “From what I have learned thus far I believe there may be something wrong.” He performed an autopsy and ruled Nelle’s death to be of undetermined cause.

Speaking to the press, Holtzhauser expressed surprise that Dr. Amey had been one of the three physicians who attended Nelle, that Amey had put his own nurse in charge of the patient, and that he had prescribed medicine that was found at Nelle’s bedside.

The drama continued.

Dr. Amey, whose inappropriate behavior did not seem to draw further suspicion among the authorities, reported to the police that thousands of dollars’ worth of jewelry was missing from Nelle’s bedroom and her safe in the Carlton Hotel. He described two solitaire rings, a pear brooch, a purse studded with diamonds, and so on.



Nelle’s will was missing, too! But about six months later, Dr. Amey delivered Nelle’s will to the surrogate. It had been slipped under his door, he said.

Someone leaked the contents to the press. Nelle had left shares of Burrelle’s stock and money to various employees, her two sisters, and Frank Burrelle’s two children by his first wife. She named Jesse W. Amey co-executor and left him the rest of her estate.

The date of execution and Nelle’s signature were missing, rendering it invalid. Eventually Nelle’s two sisters claimed the inheritance.

Dr. Amey went on with his life, purchasing a yacht, competing in trapshooting contests, and marrying Grace May Hoffman, a coloratura soprano who toured with John Philip Sousa. The couple had two sons who were young when their mother died in 1924. 

Grace’s parents were devastated—not only by their daughter’s early death. For some reason, the prospect of Dr. Amey continuing to play a part in the lives of their grandsons was out of the question.

Jesse, Jr. and Frank were reared in Manhattan until their grandfather’s death and then in Schenectady by their great-aunt Grace.  

Dr. Amey never missed a chance to get his name in the papers. In the late twenties, he started a cosmetic surgery clinic well before such doctors knew what they were doing in the operating room. Mehmet Oz-like, he promoted a controversial anti-cancer serum. His pronouncements were clunky and pompous at the same time.

He fit neatly into his time as an actor-doctor. 

 


*Eventually Dr. Amey wended his way to Coral Gables, Florida, remarried to a wealthy divorcee, and died in 1939.

 https://www.throughthehourglass.com/2023/11/confidence-man.html?m=1

 

Wednesday, November 27, 2019

Hitting His Stride

John Walker Harrington's interest in technology was evident in this
article which appeared in Scientific American during World War I.


John Walker Harrington, an enterprising reporter who blew into New York City during the heyday of yellow journalism in the 1890s, came equipped with a big ego. 

In college he’d torn up the competition in oratorical contests.  He composed sly poems about his friends, pushing caricatures to the limit.  His writing dominated the student newspaper and yearbook. 

Still, everyone seemed to like him.

At Harrington’s 1887 wedding, it reflected well on the groom to have as his best man Samuel Hopkins Adams, an up-and-coming muckraker who wrote for the esteemed magazine, McClure’s.  

  

Popular Science Monthly (1918)

It was Harrington’s good fortune to hit his stride during World War I when editors were looking for his particular brand of story – technological innovation and the expansion of government and industry:

Hudson Under-River Roadway: Chief Engineer Talks of Plans and Prospects for the 40-foot Tunnel with Three Lines of Traffic Each Way

Police Force Expands as its Duties Increase; Nerve Center of City at Headquarters Utilizes Motor Cars, Telephones, Radio and Special Street Signals

Yet there was a downside to the kind of in-depth reporting in which Harrington specialized, and he recognized it even as he celebrated his own success. 

As the public consumed ever greater amounts of information about how business and government worked, complacency gave way to questions.  Rumors spread.  Organizations, corporations and individuals lost absolute control of how they were perceived by the world.      

Dividends, reputations, and fortunes could be erased by a single newspaper article.

Popular Science Monthly (1928)

Consequently, Harrington began to pay attention to how his services might be used to balance negative publicity.  He designed a pitch and sent out dozens of letters, emphasizing his knowledge of the inner workings of the press with the implication that he could manipulate coverage.        

For example, in 1917, after the imperturbable New-York Historical Society confronted the unthinkable – an attack on its leadership by one of its own starchy members – Harrington wrote to the director suggesting that the museum might need some help holding onto its aristocratic image.  

New-York Historical Society flap:
New York Times; January 3, 1917

The Society declined Harrington's help, but he had great luck in the business sector.

By 1919, he was running a news service for the American Chemical Society, a trade organization eager to calm fears about toxic gases, the use of X-Rays and fertilizer, problems with the nation’s milk supply, and other public concerns.

Harrington had a particular interest and faith in science and scientists, so he was a natural to write about the benefits of industrial research.  His topics ranged from electrification of the railroads, to the extraction of all-important potash from rock deposits, to building cheaper, more comfortable shoes.  His articles were always upbeat.

Popular Science Monthly (1922)

Harrington did not invent the art of public relations. 

That honor went to Ivy Ledbetter Lee, a Princeton graduate and publicity expert.  Lee began reshaping the unsavory image of the Rockefeller family in 1914 after the Ludlow Massacre, when John D. Rockefeller Sr. ordered a Colorado militia to break a strike by the United Mine Workers. Nineteen men, women, and children were killed.  

Harrington flourished in the world of flackdom, which would become a derogatory term for PR.  He also continued to write for himself.

In July 1924 American Magazine, a popular interest monthly, published a story by Harrington: “His Most Valuable Contract was the One He Didn’t Get.”

Here’s the teaser: “By speaking well of a rival firm, James G. White, when he was a young engineer, lost a big contract but gained some bigger friends.”

And here’s the first line: “Two men stood facing each other in the office of an Omaha smelting plant.”

No one sets a scene like that anymore.

"Chemistry's Greatest Rally"
Journal of Industrial and Engineering Chemistry
(1921)

 
*John Walker Harrington died in Connecticut in 1952.

See part 1 : 10/9/10.

A Librarian's Journey - Part 2

New York State Library Reading Room ( New York State Library School Circular of Information , 1909-1910)   When he arrived in 1919 at the Ne...